1. What is your firm’s annual revenue?
Below $5M
$5M–$10M
$10M–$20M
Above $20M
2. How many attorneys are in your firm?
1–10 attorneys
11–19 attorneys
20+ attorneys
3. What practice areas does your firm focus on? (Select all that apply)
Personal Injury
Mass Torts
Employment Law
Family Law
Medical Malpractice
Estate Planning
Criminal Defense
Other
4. How many office locations does your firm operate in?
One location
Multiple locations within a city/state
Multi-state practice
5. Do you currently have a website?
Yes
No
6. Is your website built on WordPress?
Yes
No
Not sure
7. Do you currently invest in SEO for your website?
Yes, with an agency
Yes, we do it in-house
No, but we want to start
No, and we’re not interested
8. How does your firm currently generate most of its leads? (Select all that apply)
Referrals
Google organic search (SEO)
Paid advertising (Google/Facebook Ads)
Social media (LinkedIn, Facebook, etc.)
9. Does your firm currently run PPC or paid advertising?
Yes, Google Ads
Yes, Facebook/Instagram Ads
Yes, other paid channels
No, but we are interested
No, we rely only on organic/referrals
10. What is your average monthly marketing budget?
Below $5K
$5K–$10K
$10K–$20K
Above $20K
11. Do you have a CRM (client relationship management system) in place?
Yes (e.g., Clio, Salesforce, HubSpot, Lawmatics)
No, but we’re interested in implementing one
No, and we’re not interested
12. How confident are you in your ability to track leads and measure marketing ROI?
Very confident (we track everything)
Somewhat confident (we track some data but lack full visibility)
Choice 3
13. Does your firm have an internal marketing team?
No, we rely on outside vendors/agencies
Yes, a small marketing team (1–2 people)
Yes, a full in-house marketing team
14. Are you currently working with an SEO or digital marketing agency?
Yes, and we’re happy with them
Yes, but we’re not satisfied with the results
No, but we have in the past
No, and we handle everything internally
15. What is your biggest frustration with your current marketing efforts? (Select all that apply)
Not enough leads/cases generated
Poor SEO rankings compared to competitors
Too expensive with low ROI
Unclear reporting/lack of transparency from vendors
No time to manage marketing in-house
16. Who are your biggest competitors?
17. Have you conducted a competitive SEO/content analysis before?
Yes
No
Not sure
18. What are your top marketing goals for the next 12 months? (Select all that apply)
Increase organic traffic & SEO rankings
Generate more leads from Google
Improve PPC performance & lower cost per case
Establish thought leadership through content marketing
Improve lead tracking & attribution
Gain a competitive advantage over rival firms
19. Would you be interested in exclusive market access to an AI-powered legal marketing system?
Yes, we value exclusivity
No, we prefer open-market solutions
Not sure, need more information
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